SAIC VOLKSWAGEN
SAIC VOLKSWAGEN, a Sino-German joint venture, is one of the oldest automotive joint ventures in China. The new corporate identity reflects the new corporate vision and raises awareness of the two brands at the heart of the company’s operations – Volkswagen and Skoda. It also better represents the joint venture’s status and standing in the business community and for internal employee engagement.
The central idea at the heart of the new identity was the unity of “Faster, Stronger, Higher”. With a graphic “arrow” pattern, the new design cleverly draws on the Chinese character “人” (people), which is a part of “众” (crowds of people), a pivotal character in the joint venture’s Chinese name. The new identity speaks to the company’s perpetual and sustainable forward movement whilst remaining dedicated to the needs of people and society.
上汽大众
上汽大众，一家中德合资企业，是最早进入中国的汽车合资公司之一。上汽大众全新的企业形象不仅体现出全新的企业愿景，强化了两个品牌的认知––大众与斯柯达，也更好的体现出了合资公司在市场中的地位和员工的参与感。
全新的设计理念为“更快、更强、更高”。“箭头”的设计巧妙的运用了中文字“众”中的“人”，这也是上汽大众中文名中很重要的一个部分。全新的形象表达上汽大众致力于不断满足来自大众以及社会的需求，同时也不断地以可持续的发展步伐下前进。
Client:
SAIC VOLKSWAGEN
SAIC VOLKSWAGEN
Design:
MetaDesign Beijing
MetaDesign Beijing
Client Management:
Senior Client Manager: Suria Chen
Senior Client Manager: Suria Chen
Design:
Creative Director: Sally Anderson
Senior Designers: Lim Gee Hwee, Weikang Zhong
Senior Designers: Lim Gee Hwee, Weikang Zhong
